Growing business value through sustainability.

Based in New York, we focus on hands-on, tech-forward sustainability solutions to help growing companies drive impact and maximize ROI. We combine global best-practices with on-the-ground pragmatism. 

Whether you need a project-based partner or fractional lead, our approach is deeply collaborative. We believe effective ESG strategies go beyond compliance—they serve as a driver of profitability, stakeholder loyalty, and long-term resilience.

Sustainability and ESG is a rapidly evolving field.

How we can help:

  • Develop and launch initiatives with clear ROI to drive efficiencies, strengthen reputation and loyalty, and mitigate risks

  • Navigate and respond to fast-changing ESG regulation – from CSRD and California Climate Disclosures to the Green Claims Code  

  • Operationalize programs and train internal teams – whether engaging suppliers on decarbonization or improving your certification score 

  • Leverage AI to streamline data collection and reporting 

  • Secure C-suite buy-in for your next initiative 

See all services

Experience working with companies like

Blossom logos clients companies including Google, United Nations, Northzone, Mara Hoffman, Under Armour, Rivian, Bolt Threads, Meta, Net A Porter.

About the founder

Lilian Liu is an award-winning sustainability strategist and director, named Greenbiz 30 Under 30 class of 2020 and Grist 50. Over the last decade and a half, she worked with some of the world’s most influential companies and organizations on ESG, social and environmental sustainability.

At Braze, Lilian was hired to establish and lead the company's sustainability and ESG programs. She built a leading strategy and foundation from the ground up, elevating Braze to a sustainability leader and driving deal flow. Before that, she was the Senior Strategist at Futerra in New York, consulting for Fortune500s and innovative start-ups. She led corporate partnerships and industry initiatives at the United Nations Global Compact, including strategies to advance the UN Sustainable Development Goals and serving as a founding member of the UN Fashion Alliance.  

Lilian is a frequent speaker at places like Trellis, New York Times, Harvard University, and the UN. She serves as an advisor for impact-driven organizations, including EarthPercent, Northzone, SparkLabs Ventures, and Pledge 1%. 

With a multi-cultural background from her Swedish upbringing, Chinese heritage, and calling New York home for over a decade, Lilian brings unique global insight to her work.

Lilian Liu, Founder of Blossom, Sustainability Strategist

Featured in

Blossom press organization partnership logos Trellis, MIT Media Lab, United Nations, Cosmopolitan, WWD, Grist, South China Morning Post, Harvard University, CFDA, Watershed, Highsnobiety, Slow Factory Foundation, and MSA

Services

Strategy & Implementation

  • Strategy, benchmarks and gap assessments

  • Policies, program and certifications development  

  • GHG footprint and reduction strategy

  • Science-based targets

  • Responsible sourcing and supplier engagement 

  • Tech/AI recommendations and management 

  • Stakeholder engagement

  • Fractional leadership

ESG & Communications

  • Report writing, design and project management

  • Double materiality assessment (DMA)

  • Impact and ESG reporting (CSRD, SASB, TCFD, Ecovadis etc.)

  • Impact microsite copy and design

  • Training and facilitation

  • Communications without the greenwash (Green Claims Code)

  • Partnerships and activations

What our clients say

Testimonials
Climate strategy, Science-based targets, ESG, C-suite engagement, B2B, Reporting
Braze
Climate strategy, Science-based targets, ESG, C-suite engagement, B2B, Reporting

Lilian was instrumental in establishing our sustainability and ESG programs. She designed and implemented sustainability strategies custom to the company. She successfully educated leaders and employees on why sustainability matters and how employees can contribute. Lilian's hands-on approach has set us on a path to commit to a near-term Science-Based Target.

Rod McLeod, VP Social Impact, Braze

Climate strategy, Science-based targets, ESG, C-suite engagement, B2B, Reporting
VC, Startups, Sustainability Strategy, Training, Growth
Northzone
VC, Startups, Sustainability Strategy, Training, Growth

Blossom has been a valuable addition to our operator network. Lilian led a workshop that empowered our companies to identify tangible business opportunities through sustainability, transforming complex challenges into clear, actionable steps. In her direct engagements with the companies we back, she's brought deep expertise and a pragmatic approach to how sustainability can drive growth.

Sanna Blomkvist, Sustainability Lead, Northzone

VC, Startups, Sustainability Strategy, Training, Growth
Social Impact, Materiality assessment, Sustainability Strategy, Employee engagement
Daly
Social Impact, Materiality assessment, Sustainability Strategy, Employee engagement

We worked closely with Blossom to take Daly’s sustainability and social impact commitments to the next level. Their approach is incredibly customized, collaborative, patient, and actionable. Within only a few months of our work together, Blossom’s expertise has already made such an impact on our business.

Alex Daly, Founder, Daly

Social Impact, Materiality assessment, Sustainability Strategy, Employee engagement

Ready to Blossom?

Connect with us to learn more about how we can partner to make sustainability work for you.

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