Growing business value through sustainability.

Based in New York, we focus on hands-on, tech-forward sustainability solutions to help growing companies drive impact and maximize ROI. We combine global best-practices with on-the-ground pragmatism. 

Whether you need a project-based partner or fractional lead, our approach is deeply collaborative. We believe effective ESG strategies go beyond compliance—they serve as a driver of profitability, stakeholder loyalty, and long-term resilience.

Sustainability and ESG is a rapidly evolving field.

How we can help:

  • Develop and launch initiatives with clear ROI to drive efficiencies, strengthen reputation and loyalty, and mitigate risks

  • Navigate and respond to fast-changing ESG regulation – from CSRD and California Climate Disclosures to the Green Claims Code  

  • Operationalize programs and train internal teams – whether engaging suppliers on decarbonization or improving your certification score 

  • Leverage AI to streamline data collection and reporting 

  • Secure C-suite buy-in for your next initiative 

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Experience working with companies like

About the founder

Lilian Liu is an award-winning sustainability strategist and director, named Greenbiz 30 Under 30 class of 2020 and Grist 50. Over the last decade and a half, she worked with some of the world’s most influential companies and organizations on ESG, social and environmental sustainability.

At Braze, Lilian was hired to establish and lead the company's sustainability and ESG programs. She built a leading strategy and foundation from the ground up, elevating Braze to a sustainability leader and driving deal flow. Before that, she was the Senior Strategist at Futerra in New York, consulting for Fortune500s and innovative start-ups. She led corporate partnerships and industry initiatives at the United Nations Global Compact, including strategies to advance the UN Sustainable Development Goals and serving as a founding member of the UN Fashion Alliance.  

Lilian is a frequent speaker at places like Trellis, New York Times, Harvard University, and the UN. She serves as an advisor for impact-driven organizations, including EarthPercent, Northzone, SparkLabs Ventures, and Pledge 1%. 

With a multi-cultural background from her Swedish upbringing, Chinese heritage, and calling New York home for over a decade, Lilian brings unique global insight to her work.

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Services

Strategy & Implementation

  • Strategy, benchmarks and gap assessments

  • Policies, program and certifications development  

  • Carbon footprint and reduction strategy

  • Science-based targets

  • Responsible sourcing and supplier engagement 

  • Tech/AI  recommendations and management 

  • Stakeholder engagement

  • Fractional leadership

ESG & Communications

  • Report writing, design and project management

  • Double materiality assessment (DMA)

  • ESG reporting (CSRD/ESRS, SASB, TCFD, Ecovadis and more)

  • ESG microsite copy and design

  • Internal/external training and workshops

  • Communications without the greenwash (Green Claims Code)

  • Partnerships and activations

Lilian was instrumental in establishing our sustainability and ESG programs. She designed and implemented sustainability strategies custom to the company. She successfully educated leaders and employees on why sustainability matters and how employees can contribute. Lilian's hands-on approach has set us on a path to commit to a near-term Science-Based Target.

Rod McLeod, VP Social Impact, Braze

We worked closely with Blossom to take Daly’s sustainability and social impact commitments to the next level. Their approach is incredibly customized, collaborative, patient, and actionable. Within only a few months of our work together, Blossom’s expertise has already made such an impact on our business.

Alex Daly, Founder, Daly

Ready to Blossom?

Connect with us to learn more about how we can partner to make sustainability work for you.

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